Octopus Creative · Internal Preview · Not Public

Grande Cache Transition House — website design directions

Nine design directions to review: the original three, plus six new concepts built this round (each modelled on a different best-in-class site). Same content backbone, nine different personalities. Pick one to develop, or mix elements across them.

Built into every concept: an always-visible Safe Exit (also Esc-Esc), the 24-hour crisis line on every page, no physical address anywhere (PO Box only), calm DV-safe imagery (no faces, no location, no crisis visuals), and trauma-informed copy. Content is drawn from the approved sitemap and brand blueprint, not invented — copy and imagery are placeholders pending Shauna's content sign-off.

The original three

Concept 1 — Mountain Dawn

Warm and hopeful, rooted in the Grande Cache landscape. Plum and sunrise gold over cream. Soft humanist headings. Sunrise-over-mountains imagery signalling a new day.

Concept 2 — Quiet Strength

Editorial and grounded. Deep forest green and warm terracotta on sand. Type-led, magazine calm, generous whitespace. Steady, dignified, reassuring.

Concept 3 — Open Door

Soft, modern and friendly. Lilac and warm peach, rounded cards, gentle shapes. Approachable and reassuring, easiest on the eye for a shaky first visit.

New directions — this round (6)

Persephone

Bold, editorial and confident. Berry-magenta with an oversized serif and crisp white pills — a dignifying, magazine-cover feel.

Kin

Warm and approachable. Violet and cream with a friendly script accent, category cards and a clean geometric type. Modern and human.

Butterfly

Compassionate and airy. Soft lavender with an elegant serif and gentle butterfly motifs. The classic, caring nonprofit feel.

Carnation

Calm, editorial healthcare. Cream and deep blue with soft pink accents and a refined serif. Spacious and reassuring.

Lavender

Premium and warm. Deep plum on soft ivory with big confident headlines. A modern wellness brand with quiet authority.

Midnight

Dark, calm and premium. Deep navy with large image-led sections and crisp white type. Elegant and quietly confident.